EnBW Energie Redesign
EnBW Energie Redesign
EnBW Energie Redesign
EnBW Energie
EnBW Energie
(
(
2022
2022
)
)
Designed clear, metaphor-driven illustrations to elevate UX and accessibility in EnBW’s mobile app.
Designed clear, metaphor-driven illustrations to elevate UX and accessibility in EnBW’s mobile app.
Designed clear, metaphor-driven illustrations to elevate UX and accessibility in EnBW’s mobile app.
Client
Client
EnBW Energie
EnBW Energie
Year
Year
(
(
2022
2022
)
)
Services
Services
User Interface
User Interface
,
,
Illustration
Illustration
,
,
Branding
Branding
The Goal
The Goal
At EnBW, my mission was to re-envision the mobile application illustrations with an aim to create versatile geometric designs.
In collaboration with my previous team at 1042.studio, I assisted in the re-envisioning of EnBW's mobile application illustrations.
Utilizing Figma, I crafted the illustrations, drawing inspiration from EnBW's brand history and industry trends. Our focus was on optimizing existing visuals, enriching them with intricate details to elevate user experience and ensure inclusivity. The outcome reflects my dedication to delivering user-friendly and visually compelling assets for their mobile application.
At EnBW, my mission was to re-envision the mobile application illustrations with an aim to create versatile geometric designs.
In collaboration with my previous team at 1042.studio, I assisted in the re-envisioning of EnBW's mobile application illustrations.
Utilizing Figma, I crafted the illustrations, drawing inspiration from EnBW's brand history and industry trends. Our focus was on optimizing existing visuals, enriching them with intricate details to elevate user experience and ensure inclusivity. The outcome reflects my dedication to delivering user-friendly and visually compelling assets for their mobile application.
Process & Challenge
Process & Challenge
The challenges were primarily centered around maintaining balance and effectively conveying the desired message during the rebranding process.
This involved revisiting concepts, ensuring alignment with branding guidelines, and staying within pixel constraints.
To overcome these obstacles, we collaborated closely, drawing inspiration from metaphors and analysing the symbolism in other illustrations. Additionally, we introduced a flexible background component to provide a stable base and enhance compositional balance, resulting in more fluid and adaptable illustrations.
The challenges were primarily centered around maintaining balance and effectively conveying the desired message during the rebranding process.
This involved revisiting concepts, ensuring alignment with branding guidelines, and staying within pixel constraints.
To overcome these obstacles, we collaborated closely, drawing inspiration from metaphors and analysing the symbolism in other illustrations. Additionally, we introduced a flexible background component to provide a stable base and enhance compositional balance, resulting in more fluid and adaptable illustrations.
The Outcome
The Outcome
The collaboration resulted in a seamless integration with EnBW's branding guidelines, reinforcing the company's identity and values.
The newly optimized illustrations, all crafted in Figma, maintained geometric shapes, allowing for precise editing and a modern, streamlined aesthetic. Additionally, we developed a versatile background that complements the illustrations, providing a cohesive visual experience whether used or not.
This approach not only enhanced the app's aesthetic appeal but also ensured inclusivity and a balanced user experience. As a result, EnBW's brand presence was polished, leading to increased user satisfaction.
The collaboration resulted in a seamless integration with EnBW's branding guidelines, reinforcing the company's identity and values.
The newly optimized illustrations, all crafted in Figma, maintained geometric shapes, allowing for precise editing and a modern, streamlined aesthetic. Additionally, we developed a versatile background that complements the illustrations, providing a cohesive visual experience whether used or not.
This approach not only enhanced the app's aesthetic appeal but also ensured inclusivity and a balanced user experience. As a result, EnBW's brand presence was polished, leading to increased user satisfaction.
What’s next?
What’s next?
What’s next?
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