Inside Ligature 30
Inside Ligature 30
Inside Ligature 30
University of Florida
University of Florida
(
(
2020-21
2020-21
)
)
A student-led design symposium exploring how creativity shapes culture and conversation.
A student-led design symposium exploring how creativity shapes culture and conversation.
A student-led design symposium exploring how creativity shapes culture and conversation.
Client
Client
University of Florida
University of Florida
Year
Year
(
(
2020-21
2020-21
)
)
Services
Services
Branding
Branding
,
,
Web Design
Web Design
,
,
Motion Graphics
Motion Graphics
The Goal
The Goal
The mission of Ligature 30 was to celebrate and amplify the power of design by creating a cohesive visual system and coordinating an event that emphasized energy and action.
By curating a dynamic and inclusive symposium, we aim to foster connections among students, faculty, community members, and renowned designers. Our goal is to inspire creativity, encourage meaningful dialogue, and promote the use of design as a tool for social change.
Through interactive workshops, engaging lectures, and a juried exhibition of student work, Ligature 30 strives to showcase the potential of design to tell compelling stories, elicit lasting changes, and give voice to underrepresented communities.
The mission of Ligature 30 was to celebrate and amplify the power of design by creating a cohesive visual system and coordinating an event that emphasized energy and action.
By curating a dynamic and inclusive symposium, we aim to foster connections among students, faculty, community members, and renowned designers. Our goal is to inspire creativity, encourage meaningful dialogue, and promote the use of design as a tool for social change.
Through interactive workshops, engaging lectures, and a juried exhibition of student work, Ligature 30 strives to showcase the potential of design to tell compelling stories, elicit lasting changes, and give voice to underrepresented communities.
Process & Challenge
Process & Challenge
One of the primary challenges we encountered with Ligature 30 was transitioning our traditionally in-person symposium to a fully virtual format amidst uncertain COVID-19 circumstances.
Partnering with my co-creative director, Aya Kusumoto, organizing Ligature 30 presented us with several challenges. The transition to a virtual format posed a major hurdle, compounded by initial funding issues that we resolved through a compelling video pitch, securing vital support from UF Student Government.
Additionally, enhancing interaction and engagement in a virtual environment proved crucial, prompting us to design an immersive, interactive experience that resonated with all participants.
One of the primary challenges we encountered with Ligature 30 was transitioning our traditionally in-person symposium to a fully virtual format amidst uncertain COVID-19 circumstances.
Partnering with my co-creative director, Aya Kusumoto, organizing Ligature 30 presented us with several challenges. The transition to a virtual format posed a major hurdle, compounded by initial funding issues that we resolved through a compelling video pitch, securing vital support from UF Student Government.
Additionally, enhancing interaction and engagement in a virtual environment proved crucial, prompting us to design an immersive, interactive experience that resonated with all participants.
The Outcome
The Outcome
Despite the initial challenges, Ligature 30 culminated in a highly successful and impactful event that showcased the transformative power of design.
Central to Ligature 30 was the exhibition, which showcased over 90 student submissions. Thirty projects, meticulously selected by our jurors, were prominently displayed both online and at the UF Gary R. Libby Gallery.
Our strategic approach to funding proved pivotal; a succinct video highlighting Ligature’s impact secured crucial financial support from the UF Student Government, enabling us to compensate our esteemed speakers and enhance the overall event quality.
Ligature 30 featured a distinguished lineup of speakers who enriched the symposium with their expertise and insights. From Antionette Carroll’s workshop on redesigning for justice to Alex Trochut’s exploration of typographical inspiration and Andrea Gomez’s practical advice for aspiring designers, each session contributed to a dynamic and thought-provoking discourse.
Despite the initial challenges, Ligature 30 culminated in a highly successful and impactful event that showcased the transformative power of design.
Central to Ligature 30 was the exhibition, which showcased over 90 student submissions. Thirty projects, meticulously selected by our jurors, were prominently displayed both online and at the UF Gary R. Libby Gallery.
Our strategic approach to funding proved pivotal; a succinct video highlighting Ligature’s impact secured crucial financial support from the UF Student Government, enabling us to compensate our esteemed speakers and enhance the overall event quality.
Ligature 30 featured a distinguished lineup of speakers who enriched the symposium with their expertise and insights. From Antionette Carroll’s workshop on redesigning for justice to Alex Trochut’s exploration of typographical inspiration and Andrea Gomez’s practical advice for aspiring designers, each session contributed to a dynamic and thought-provoking discourse.
What’s next?
What’s next?
What’s next?
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Branding
Graphic Design
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–
A university project using six words from ''Girl on the Train'' to create an award-winning poster that challenges typography to evoke perspective and themes of misunderstanding.
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A university project using six words from ''Girl on the Train'' to create an award-winning poster that challenges typography to evoke perspective and themes of misunderstanding.
Layout
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Print Production