Elevating Golf Apparel
Elevating Golf Apparel
Elevating Golf Apparel
Fringe the Label
Fringe the Label
(
(
2022
2022
)
)
A sustainable golf brand turning performance wear into everyday staples.
A sustainable golf brand turning performance wear into everyday staples.
A sustainable golf brand turning performance wear into everyday staples.
Client
Client
Fringe the Label
Fringe the Label
Year
Year
(
(
2022
2022
)
)
Services
Services
Branding
Branding
,
,
Graphic Design
Graphic Design
,
,
Packaging
Packaging
The Goal
The Goal
The goal with Fringe the Label was to redefine golf apparel through sustainable practices and thoughtful design.
As a freelancer, I spearheaded the rebranding efforts, crafting a fresh logo, eye-catching promotional materials, and an enhanced digital presence. I also developed eco-friendly packaging solutions. My aim was to build a cohesive, dynamic brand that truly connects with environmentally conscious golfers, blending style, performance, and sustainability..
The goal with Fringe the Label was to redefine golf apparel through sustainable practices and thoughtful design.
As a freelancer, I spearheaded the rebranding efforts, crafting a fresh logo, eye-catching promotional materials, and an enhanced digital presence. I also developed eco-friendly packaging solutions. My aim was to build a cohesive, dynamic brand that truly connects with environmentally conscious golfers, blending style, performance, and sustainability..
Process & Challenge
Process & Challenge
One of the main challenges we faced was ensuring that the designs maintained a balance between sustainability and high-performance functionality.
Integrating eco-friendly materials without compromising aesthetics and functionality, and sourcing sustainable materials that aligned with our clean, modern aesthetic posed significant challenges. Crafting eco-friendly yet visually appealing packaging demanded innovative solutions.
Collaborating with the Fringe team to accurately market the brand was vital. Together, we conveyed messages of sustainability, fun, and youthfulness, ensuring our branding and promotional materials stood out in a competitive market, effectively communicating our values and appeal.
One of the main challenges we faced was ensuring that the designs maintained a balance between sustainability and high-performance functionality.
Integrating eco-friendly materials without compromising aesthetics and functionality, and sourcing sustainable materials that aligned with our clean, modern aesthetic posed significant challenges. Crafting eco-friendly yet visually appealing packaging demanded innovative solutions.
Collaborating with the Fringe team to accurately market the brand was vital. Together, we conveyed messages of sustainability, fun, and youthfulness, ensuring our branding and promotional materials stood out in a competitive market, effectively communicating our values and appeal.
The Outcome
The Outcome
Despite the challenges, the rebranding efforts for Fringe the Label yielded impressive results.
Working closely with a dedicated team, we enhanced content creation and amplified the brand's social media impact, effectively engaging our target audience. Our strategic marketing initiatives, including targeted social media ads and content campaigns, markedly elevated brand visibility and interaction across digital platforms.
This surge in website traffic resulted in significant gains in lead generation and conversions. Fringe the Label solidified its reputation as a trusted authority in sustainable apparel, garnering heightened recognition and credibility. Our cohesive efforts successfully communicated the brand's commitment to sustainability and style, resonating strongly with environmentally conscious golfers and paving the way for future growth.
Despite the challenges, the rebranding efforts for Fringe the Label yielded impressive results.
Working closely with a dedicated team, we enhanced content creation and amplified the brand's social media impact, effectively engaging our target audience. Our strategic marketing initiatives, including targeted social media ads and content campaigns, markedly elevated brand visibility and interaction across digital platforms.
This surge in website traffic resulted in significant gains in lead generation and conversions. Fringe the Label solidified its reputation as a trusted authority in sustainable apparel, garnering heightened recognition and credibility. Our cohesive efforts successfully communicated the brand's commitment to sustainability and style, resonating strongly with environmentally conscious golfers and paving the way for future growth.
What’s next?
What’s next?
What’s next?
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